Herstmonceux Castle 29th to 31st August 2009

Promotion

England's Medieval Festival at Herstmonceux Castle already enjoys a significant amount of promotional activity that has been tracked over the years to prove its effectiveness. Some but not all of our annual Festival promotion is listed here:

• 250,000 full colour leaflets distributed throughout Great Britain and Europe

• Direct marketing to our visitor database of 20,000 and to an additional 30,000 demographically chosen families

• PR campaign of press releases sent regularly to three hundred targeted newspapers, magazines, radio, television and tourist information offices in UK, Europe and USA

• Media relations also includes a series of TV, radio and newspaper interviews before and during the event

• Promotions - including a minimum of 1,000,000 discount coupons distributed throughout the UK via mail, retail sponsors and newspapers; radio promotions were also undertaken on five radio stations Capital Gold,

• Southern FM, Sovereign FM and Spirit FM

• Advertising in radio and print to a value of £50,000 in Central and South Eastern England

• Approximately 30,000 event brochures distributed to all visitors to Herstmonceux Castle grounds and at all special events held at the Castle

• 5,000 Souvenir Programmes are sold in advance and at the Festival

• 5000 event posters distributed throughout Britain

• 250 two sided road signs, screen printed black on yellow correx board. Erected throughout the locale on all major roads leading to the Festival for two months prior to event

• Major banner signage hung in city centres such as Eastbourne, Hailsham, and Heathfield

• Event promotion and brochure distribution at trade shows and via the Knights of Herstmonceux at fifteen festivals and family events

• 24 hour interactive information hotline is active all year

• Newsletter sent to 1000 medieval enthusiasts

• Internet web site active all year with regular updates and links and submission to search engines (two hundred Festival specific domain name web site addresses for greater search engine action. Some of the many domain names that host our web site are listed below). This places the Festival in the top five matches for any search on any search engine such as www.google.com using Medieval and Festival or other related words as search words. englandsmedievalfestival.biz englandsmedievalfestival.co.uk englandsmedievalfestival.com englandsmedievalfestival.info englandsmedievalfestival.net englandsmedievalfestival.org englandsoriginalmedievalfestival.co.uk englandsoriginalmedievalfestival.com englandsrenaissancefaire.co.uk englandsrenaissancefaire.com englandsrenaissancefestival.co.uk englandsrenaissancefestival.com englishfestivals.com englishfestivals.info englishmedievalfestival.co.uk englishmedievalfestival.com englishmedievalfestival.info englishrenaissance.co.uk englishrenaissancefaire.co.uk englishrenaissancefaire.com englishrenaissancefestival.co.uk englishrenaissancefestival.com festival.biz herstmonceux.com herstmonceux.info herstmonceux.net herstmonceux.org herstmonceuxcastle.com herstmonceuxcastle.net herstmonceuxcastle.org herstmonceuxcastle.org.uk herstmonceuxcastlemedievalfestival.com joustinguk.com medieval.co.uk medievalfestival.com medievalfestival.us medievalfestivals.com medievalfestivals.us medievalimagebank.com medievalimages.us medievalknights.us medievaluk.com originalmedievalfestival.co.uk originalmedievalfestival.com originalmedievalfestival.info originalmedievalfestival.net originalmedievalfestival.org renaissancefaire.co.uk renaissancefestival.co.uk theenglishmedievalfestival.co.uk theenglishmedievalfestival.com tradefairs.org